The MATRX Method
Pulling back the curtain on rockstar talent acquisition, operational systems, AI integration, and the strategies driving growth in the aesthetic industry. Hosted by Cindy Keyes & Justin Parchman.
EP. 1
The conversation covers career journeys in the skincare industry, life-changing challenges and transformations, the impact of a dating challenge, creating a life-changing competition, exploring the idea of a dating app, …
EP. 6
The conversation covers Zanoli's journey to the aesthetics industry, her transition to consulting, the value of education in sales, her entrepreneurial journey, the future of aesthetics, and the impact of the microbiome …
EP. 5
The conversation with Elizabeth Everett Harper covers her journey from a successful career in aesthetics to overcoming burnout, finding peace, and pursuing her purpose through faith. It explores the impact of career succ…
EP. 4
The conversation covers tax planning, enrolled agent roles, tax planning for W-2 earners, starting a side business, tax breaks and deductions, Section 179 write-off, amending tax returns, personal tax mistakes and resolu…
EP. 3
The conversation covers Melissa's career journey, transition to consulting, and the impact of family on career decisions. It also delves into the challenges faced by women in the workplace, highlighting the need for work…
EP. 2
The conversation with Kelli Rodriguez explores resilient leadership, the shift from corporate to consulting, global work culture, and the role of empathy in effective leadership. The discussion also dives into how AI is …
EP. 7
This conversation explores what it really takes to make the leap to 1099 status — from navigating health insurance options (including spousal coverage, subsidies, gender-based rates, and rising premiums) to building a bu…
Sponsorship
The MATRX Method is built for aesthetic brand founders, med spa owners, sales reps, and fractional operators — the decision-makers and influencers who drive purchasing in this industry. If your brand belongs in front of this audience, we want to hear from you.
Sponsorship opportunities include episode mentions, segment integrations, and co-branded content. We only partner with brands that are a genuine fit for our listeners — quality over volume, always.
Aesthetic brands & device companies
Med spa software & technology platforms
Professional education & certification programs
Industry events & conferences
The MATRX Method
We're always looking for operators, founders, and industry leaders with a real story to tell. If you have a perspective on talent, growth, AI, or the business of aesthetics — we'd love to hear from you.