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Matrx Collective
  • Home
  • About
  • Fractional Experts
  • Services
  • MATRX Connect
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Dena A. Wilkins

Black and white picture of a woman smiling

Advanced Esthetic Educator

  Dena is an Advanced Esthetics Educator and seasoned skincare professional with nearly a decade of experience training estheticians, supporting national spa teams, and partnering with professional skincare brands. She specializes in creating education that feels approachable, practical, and immediately usable-whether she’s developing protocols, leading hands-on workshops, or building digital learning tools.

Her work blends real-world treatment room expertise with thoughtful training design, helping brands strengthen their education presence, elevate team performance, and deliver consistent, memorable client experiences. Through her consulting practice, Aesthetics Evolution, Dena supports brands looking to enhance their training, refine their content, and create elevated esthetic experiences rooted in skill, intention, and client connection.

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FRACTIONAL SERVICES AVAILABLE

Education & Training Development

Content Creation & Educational Assets

Content Creation & Educational Assets

  

  • Custom education programs for spa, medspa, and professional brands
  • Hands-on workshops focused on technique refinement and treatment flow
  • Protocol development that blends consistency, luxury, and real treatment room practicality
  • Digital learning tools: scripts, LMS modules, guides, and step-by-step resources

Train-the-trainer support for internal educators and brand ambassadors 


Content Creation & Educational Assets

Content Creation & Educational Assets

Content Creation & Educational Assets

  

  • Training manuals, SOPs, laminated quick-guides, and treatment reference materials
  • Product knowledge guides with features, benefits, usage, and ingredient positioning
  • B2B and DTC educational video content: demos, tutorials, technique clips, reels
  • Copywriting for educational, marketing, and brand-forward communications
  • Treatment pairing guides, retail tools, and experience-enhancing support materials

Spa Operations & Experience Optimization

Brand Education Strategy & Launch Support

Brand Education Strategy & Launch Support

  

  

  • Guest experiences design rooted in elevated aesthetic rituals
  • Enhancement and retail strategy development to strengthen service profitability
  • Consultation frameworks + SOAP note systems that improve personalization and results
  • Treatment menu refinement for clarity, flow, and elevated positioning
  • Team coaching support to reinforce technique standards and client communication

Brand Education Strategy & Launch Support

Brand Education Strategy & Launch Support

Brand Education Strategy & Launch Support

  

  

  

  • Education plans for product launches, treatment introductions, or seasonal campaigns
  • Brand messaging refinement + clear education frameworks for consistent delivery
  • Rollout execution: training events, webinars, onboarding materials, team enablement
  • Post-launch support: feedback gathering, troubleshooting, Q&A, refinement
  • Long-term education strategy to strengthen brand impact across provider networks

contact matrx collective today!

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