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Matrx Collective
  • Home
  • About
  • Fractional Experts
  • Services
  • MATRX Connect
  • Webinars
  • Contact
  • Blog
  • Press

cindy c. keyes

Black and white headshot of an asian female

Data-Driven Sales Leader & Performance Coach

  

With over two decades of experience at L'Oréal and ZO Skin Health, I've built a career spanning every level of sales excellence. At L'Oréal, I rose from sales representative to managing teams and leading strategy for major national accounts including Rite Aid, Blue Mercury, Ulta, McKesson, Cardinal Health, and AmerisourceBergen. At ZO Skin Health, I excelled on the corporate side, collaborating with cross-functional teams to build sales processes and tools that drove measurable results.

As an operations expert, I understand how all departments work synergistically to drive business success. Now, I'm dedicated to sharing this proven playbook with emerging brands ready to scale intelligently.

Additionally, my true passion is coaching professionals. Helping reps stay motivated, inspired, and equipped with actionable steps to grow their business is at the heart of what I love to do. Great salespeople are built through the right combination of strategy, support, and genuine development.

Whether helping brands navigate growth or empowering sales professionals to reach their next level, I bring over two decades of proven expertise and a commitment to results that matter.

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FRACTIONAL SERVICES AVAILABLE

Strategic Planning

Strategic Planning

Strategic Planning

  • Roadmap Creation
  • Account Segmentation
  • Forecasting
  • Sales Operations
  • Incentive Plans
  • Territory Creation
  • KPI/Dashboards

CRM

Strategic Planning

Strategic Planning

  •  CRM Implementation and Development
  • CRM Training Development and Execution

Sales Team

Strategic Planning

Sales Team

  • Sales Capabilities Training Development & Execution
  • 1-on-1 and Group Coaching
  • 1099 and W-2 Recruitment

contact matrx collective today!

schedule 30 minute discovery call

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