christina lee

With over a decade of hands-on entrepreneurship in the beauty and wellness space, Christina is the founder and operator of Organic Shimmer Wellness, a thriving boutique tanning and wellness studio that successfully pivoted from traditional UV services and organic spray tan services to the wellness space.

Starting with a single location, she scaled operations, built a loyal membership base, and executed a full rebrand toward preventative wellness while navigating equipment financing, staff training, compliance, and digital marketing — all while maintaining profitability.

Now a recognized leader in small-business wellness innovation, Christina helps new entrepreneurs avoid costly mistakes by sharing proven systems for site selection, vendor negotiation, membership modeling, compliance, and customer retention. Her no-nonsense approach — rooted in real P&L experience — turns first-time owners into confident operators ready to launch and grow sustainable, customer-focused businesses.