adam ellicott

 Adam Ellicott is a beauty eCommerce operator who delivers measurable growth. At ZO Skin Health he scaled North America DTC  with double digit % CAGR, launched Shopify, and contributed to a successful PE acquisition. He directed paid media (ROAS up to 14:1 pre-iOS14 and ~5:1 at scale), built subscriptions to 10–15% of revenue and email to ~20%, and stood up a lifecycle stack across Ordergroove, Yotpo, Wunderkind, and Klaviyo CDP. He also partnered closely with physician practices at ZO, navigating patient needs and channel conflict while tightening day-to-day operations. Earlier at Allergan, he worked inside a highly regulated environment across compliance-sensitive programs and large D2C omnichannel campaigns. He now advises brands on P&L ownership, acquisition, CRO, retention, and operational rigor across Shopify and adjacent tools.