Question 1

What is The MATRX Method?

Accepted Answer

The MATRX Method is the proprietary methodology developed by Cindy Keyes, co-founder of MATRX Collective. It identifies and closes three critical gaps for aesthetic brands and med spas: the Skill Gap (FIND), the Workload Gap (BUILD), and the Emotional Gap (LEAD). This methodology powers all of MATRX Collective's services.

Question 2

What is the FIND BUILD LEAD methodology?

Accepted Answer

FIND · BUILD · LEAD is The MATRX Method that powers MATRX Collective's three service pillars. FIND addresses the Skill Gap through recruiting and talent placement. BUILD addresses the Workload Gap through consulting, strategy, and fractional executive services. LEAD addresses the Emotional Gap through training, development, and leadership coaching.

Question 3

What does MATRX Collective do?

Accepted Answer

MATRX Collective is the aesthetic industry's only methodology-driven fractional leadership firm. We connect aesthetic brands, med spa owners, and beauty companies with rigorously vetted fractional executives — including fractional VP of Sales, fractional CMO, brand strategists, clinical educators, and sales trainers — without the full-time cost. Our services are organized around the FIND · BUILD · LEAD framework.

Question 4

What is the W-2 to 1099 transition for sales reps?

Accepted Answer

The W-2 to 1099 transition is when a sales professional moves from being a salaried employee (W-2) to an independent contractor (1099). MATRX Collective specializes in supporting aesthetic sales reps through this transition — providing resources, training through MATRX Academy, and placement opportunities in the MATRX Independent Rep Network. Reps earn 25% commission on first orders and 20% on subsequent orders, paid on the 15th and 30th of each month.

Question 5

Who is Cindy Keyes?

Accepted Answer

Cindy Keyes is the co-founder of MATRX Collective. She is a trusted advisor to executives, sales professionals, and entrepreneurs. Cindy has spent decades at the VP level inside global beauty and aesthetic companies, helping build multimillion-dollar organizations. She also offers a Personal Brand Launch coaching program for seasoned professionals ready to leave corporate and build their own consulting brand.

Question 6

What is the Personal Brand Launch program?

Accepted Answer

Personal Brand Launch is a 6-week 1:1 coaching program with Cindy Keyes, priced at $1,997. It is designed for seasoned professionals — especially those leaving corporate or transitioning from W-2 to independent consulting — who want to build their personal brand as its own business. Participants receive a custom playbook built on the same proven strategies Cindy has used to help build multimillion-dollar companies.